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Summary
TheGilletteLabscommercial features an actor couple who some may know from their performances outside the telescope of telly and movies . Gillette is an American stigma of safety razors that is well known for its many - bladed razors and paring emollient products as well as their commercials which often have a zoomed - in CGI shot of one of their distinctive blades , slowly , and gratifyingly , chopping off whisker particle . It combines the gratification of exponent washing videos with hair upkeep . GillettleLabs is a 2019 innovation of the brandfocused on rethinking the manner man shave ( viaGillette ) .
Gillette products have been traditionally market to men , with their tagline for years being , " The Best a Isle of Man Can Get " . They do make woman ’s products with their Venus line , but it ’s men ’s products they market more often . The brand has utilizedcelebrity cameo in their commercialsin the past , but recently , they ’ve mine TikTok for spokespeople . It ’s an emerge style with societal medium asterisk , like Charlie D’Amelio appearing alongsideBen Affleck in a Dunkin ' Donuts campaignand social media starlet Emma Chamberlain in a Levi ’s ad . Gillette wisely follow the trends for their 2023 political campaign .
Snoop Dog stars in Corona commercials for the " La Vida Mas Fina " ad campaign , and he impart his chill personality and fame friends to the brand .
Father & Son TikTok Stars Joe & Frank Mele Star In The GilletteLabs Commercial
Joe And Frank Mele Argue About How Good The GilletteLabs Razor Really Is
Joe and Frank Mele are a Fatherhood - Logos TikTok duo under the name@mmmjoemeleand the commercial is filmed just like their videos , withJoe and Frank FaceTiming each other and Frank teasing his son as Joe shaves . Curious , he asks what blade he ’s using , allowing Joe to show off the latest GilletteLabs razor perfect with the requisite CGI closeups of the blade contour perfectly to a futurist , green - glowing surface . Initially bemock this new shoal room of grazing , Frank quickly changes his idea and asks his son to send him some .
It ’s an excellent path to show the contemporaneousness of the Cartesian product while suggesting people of all coevals will appreciate it . The commercial captures what makes Joe and Frank so likable . They’re just a loving , twit father - son duo who come from very unlike generationsin the way they act and view the world , but they still agree on plenty , include the viability of GilletteLab ’s razors . The duo release a chemical reaction videoTikTokand it ’s fun to see the two organically reacting , give a behind - the - scenes look at what Joe and Frank must be like when the tv camera is n’t rolling .
How Joe & Frank Mele Became TikTok Superstars
The Father-Son Duo Is A Social Media Comedy Pair
Joe and Frank Mele are a Father-God - son TikTok couple under the name@mmmjoemele , and they have over 29 million followers onTikTokand 2.6 million followers onInstagram . Their videos often see the duo prank each other , getting into arguments , and generally just hanging out , all punctuated by the father Frank ’s loggerheaded Long Island accent , " Cawwwfeee ! " he cry in one popularTikTokvideo . Frank also looks a lot like Anton Ego fromRatatouille , so that ’s a lot of fun .
Joe ’s TikTok had some significant succeeder before the pandemic , butit was n’t until COVID-19 that his eyeshot and follower counts really begin to climb(viaThe Suffolk Times ) . A college dropout from Binghamton University , Joe break his studies when he realized how he could make a living online . It was n’t his first gap at social medium stardom , essay his hand at YouTube , Instagram , and even Vine before TikTok assume off . He toldThe Suffolk Times ,
" It was kind of like a meant - to - be sort of affair . last , I got it correct . And I just screw that I would always be undecomposed at it given the chance . "
bestow in family members , but primarily his male parent , exploded his viewer counts , and , with giant brands likeGilletteLabsseeing the potential , the Meles could appear in even more commercials in the futurity .
Custom Image by Zach Moser
